- 0 – Money from the Web – 0 – The Reality Show

Keyword research is definitely the most crucial and important skill that you will have to learn if you want to make money with internet marketing. It doesn’t matter if you are an affiliate marketer, a blogger or a site flipper, because if you don’t know how to properly research your site’s keywords, you will most likely fail to make any kind of decent money with oline marketing.

Keyword research is truly the basis of all search engine marketing. It is that first step that you need to take and it’s the step that will show you the way, giving you a clear picture of what you’ll want to rank for and what can you expect in terms of traffic and income.

There’s no question about it – keyword research is mandatory step for any serious search engine optimization expert and the only true way of finding profitable niches. It doesn’t matter if you use free keyword research tools like the Google Adwords Keyword Tool or special type of keyword research software, you will have to find the most suitable keywords that brings you the highest quality traffic for as little time and effort invested as possible.

Keyword research is the process of identifying and analyzing keywords to target with your website, with the ultimate goal being the traffic that you can expect to get from the search engines when your rankings are achieved. It is one of the most important aspects in driving free & paid search engine traffic. Keyword research should be the first thing you think about when you start a new website. Keyword research and serious analysis must come before any SEO work can begin. Keyword research is the most important step you’ll take in your website’s building and/or optimizing and link building.

Keyword research often starts with a single keyword idea and it spreads from there. By inserting that keyword into a keyword tool of your choice, you get more keywords listed, from where you can begin to evaluate and search for the best possible keywords for you.

Keyword research is the process of finding the words, phrases and expressions that your potential customers and visitors use on the internet. Make sure you try to put yourself in your customer’s shoes and you’ll have a better insight into the proper keywords to target and make money from. You will then be able to provide people with the proper quality content that answers their wants and needs.

The most powerful ways to get things done are often the most basic, and that certainly applies to these four simple steps, that everyone needs to use, to bring more traffic to their internet business.

Whatever you market through your internet business, you need customers in order to make any sales. And, for people to become your customers, first they have to know that you exist.

So, what do you do to make yourself noticeable on the internet? How good is your internet business promotion? Do you know the best ways to bring more traffic to your internet business?

Well, the first thing you absolutely must do is thorough keyword research. This is fundamental in order to improve search engine rankings. By using relevant keywords in your text, you will bring more traffic to your internet business, because the pages of your site will start to get indexed by the search engines, as they see your site as a relevant search result.

Now, if you sit back at this stage and expect customers to keep arriving at your site, well, maybe you’ll be exceptionally lucky, but generally, you’ll be in for a (very) long wait. In order bring more traffic to your internet business, as with any other business, you have to take active steps to market yourself.

Pay per click advertising is generally taken to be the quickest way to bring traffic to your site. In essence, it depends on your copywriting skill. If your ad is interesting and enticing enough, then people will come to your site. And, when they get there, if they find your product and your sales page just as enticing, then they may well buy.

But, if your finances aren’t suited to pay per click, here are the best no cost ways to bring more traffic to your internet business.

1. Blogging

A blog is a great addition to a website. They’re easy and free to create, just go to WordPress or Blogger and take a look. By posting just three times a week, your site will get more attention from search engines because of the regular new content.

This will improve search engine rankings for your site and provide more opportunity for people to find you. It is also a great way build relationships with potential customers, by giving them useful, free information.

2. Article Marketing

Write an article each week and circulate it to article agencies like Ezine. At the end of every article, you can include a resource box with information about you or your product and a link to your website.

By writing good quality articles relevant to your site and including your keywords and key phrases, people searching the web for that subject, will find their way to a copy of of your article.

Then, if they enjoyed reading it, they’ll follow the link to your site. Search engines will also pick up this resource box link and rate it as a third party linking to your site.

So this important link will bring more traffic to your internet business directly and improve search engine rankings at the same time.

3. Hub Pages

In much the same way as Article Marketing, you can improve your site’s noticeability both directly to potential customers and, to search engines, by using Hub Pages. Just sign up for a Hub Page and post an article on the site every week or two.

You can use variations of a previous article or blog post, just remember to include some links back to your site, for both the search engines and natural visitors to follow.

4. Video

Try making a video about your product and put it prominently on your site. Video is very engaging for the majority of people and will improve their perception of your site.

It only has to be a simple video. Maybe just telling people what your product will do for them or demonstrating the product, if that’s appropriate. Video is a great sales medium, it builds a more personal relationship and makes it easier for people to see why they should buy from you.

And, by finishing with your web address for 10 seconds, it will make a great free advertisement when you post it on You Tube or Tube Mogul.

Over time, these four simple steps will bring more traffic to your internet business. By using them, you will improve search engine rankings for your site pages and your links will bring in direct traffic.

Now, all you have to do to see the results of these methods, is use them regularly and consistently.

If you want to improve search engine rankings for your website, just follow these four basic rules for some excellent results. They’re easy to do and you won’t need to spend anything other than your time!

So, how do search engines find what they need and how do they index and rank your website?

Although it’s a common misconception, search engines don’t rank websites. Search engines actually rank the individual pages within the site. So each time you create a page for your site, you have the chance to improve search engine rankings for your site as a whole.

To make each page as noticeable as possible to the search engines, all you have to do, is to follow these simple steps.

1. Carry Out Your Keyword Research

Search engines will use your keywords when matching your site with people who are searching the web. They’re looking for the search results that are the best match to the original search term.

So, you can see that the more closely your keywords fit the search terms, the better ranking the search engine will give to your page.

Keyword research is crucial for a successful site because, no matter how good the content of the site, if your posts or articles don’t include the keywords or key phrases that people are searching for, you won’t get the traffic that you want..

A good way to find these keywords, is to put yourself in the position of someone visiting your site. What is it that they want from you? What can you supply or what problem can you solve for them? When they’re looking for information, what are they likely to type into the search engine?

Using this process will help you discover keywords and key phrases well linked with your site and your products. Then, by introducing them naturally throughout your page content, you will begin to improve search engine rankings for your site.

2. Position The Keywords On Your Site

Having found your keywords, you need a structured approach to use them most effectively. And for the search engines to discover them easily, you need to ensure that, as far as possible, they appear in these locations on each page.

The title bar of the browser window.

Your page url.

The headline of the post or article.

Naturally within the content and, always within the first 60 words.

In links to other pages.

As Alt Tag descriptions.

By having your keywords appear throughout your page like this, search engines will easily know what your page is about. This will improve search engine rankings for the page and make it more likely to be indexed for use as a relevant search result.

3. Use Specific Links

As a general rule, you will improve search engine rankings by being specific. So if you’re linking to another page from an article on your site, always use relevant wording as your link text.

If you use bland link phrases like, “to learn more” or “click here”, you’re not telling the search engine what to expect when it follows the link. You will get much better results and better page indexing, by using link text that matches the contents and title of the page you are linking to.

By doing this, you’ll make it easier for the search engines to move about and find what’s on your site. So, to improve search engine rankings, make sure that the page content the search engine finds when it gets there, is consistent with the link tag that you used.

When you use relevant links and content in this way, the probability of your page being noticed and indexed by search engines will be greatly increased.

4. Keep To One Theme

When you are creating your content, stick to one theme or topic. It’s easy to get sidetracked in to too much detail or an interesting diversion. However, to a search engine, a long page with lots of topics is confusing and the purpose of the page becomes unclear.

So, creating a shorter, better focused page, based on one theme, will help you to improve search engine rankings, by clearly showing what the page is about. The second benefit of this approach is that it usually makes your content more understandable for your visitors as well!

A survey carried out in 2009 found that half of UK small businesses still don’t have a website. That’s a staggering amount of lost opportunity for an awful lot of small business owners. Now we are going to assume that any entrepreneur savvy enough to be reading this article via the Internet is presumably bound to be aware of how important it is to have a business website, but just in case we assume too much, here are 2 basic facts:

1, If your products or services are capable of being sold or delivered via the internet, YOU MUST HAVE A WEBSITE.

2, If your products or services are not capable of being sold or delivered via the internet, YOU MUST HAVE A WEBSITE.

Ok, so you already have a website, so all’s well, right? Actually, probably not. The unfortunate truth is that many small business websites are so ineffective as to be virtually useless. And, in some cases, the sites are so bad they actively put off potential customers.

How well do you really understand web marketing?

What typically happens when a small business owner decides that he needs a website is that, quite simply, he gets somebody else to do it. Some people employ an expensive web design company, others get their geeky nephew to cobble something together. Either way, you end up with something that’s been designed by somebody else and inevitably the emphasis has been on the way the site looks rather than what it does. In other words, form takes precedence over function.

Of couse, it’s important that the website looks good but the problem is that most small business owners don’t just delegate responsibility for building the website, they abdicate their responsibility for making sure it does its job and markets the business effectively and productively. Sure, they get involved in how the site looks. They make decisions about colours, logos and images but very often, that’s as far as it goes.

As the business owner, you need the knowledge

Don’t take this the wrong way. Nobody’s suggesting you need to develop the considerable skills necessary to build and optimise your own web site. But think of it this way, if you were running a parcel delivery business, would you choose your delivery vehicles purely based on appearance? Or would you spend the time to fully prepare a comprehensive specification on what the vehicle needed to be capable of, and then make sure that your choice matched up to that specification?

When it comes to your website, you need to take the time and make the effort to properly understand the mechanics of how web marketing works. You need to detail the specification that your website needs to meet in order to produce the goods for you and your business. Sounds daunting – not at all. Web marketing, despite what many ‘gurus’ would have you believe, is not rocket science. There’s a ton of freely available information waiting for you online that will quickly bring you up to speed.

So, bite the bullet, and put in the time and effort to fully understand the issues involved in effective web design, keywords, search engine optimisation (SEO) and web marketing in general. It will open your eyes to what you could really be achieving from your web strategy and, when it comes to choosing website designers and SEO professionals, you’ll be able to sort out the wheat from the chaff.

Mike Newman is a noted business turnaround expert, entrepreneur and business coach. His wife, Trish is an award winning, international business leader. Together they offer no nonsense, practical advice to small business owners. Their website offers business coaching services, marketing tips, resources and success strategies for small business.

Blogging and article writing as we all know is the sure foundation to list building and to be successful at it, is to have focus, for example, when writing a blog for Internet Marketing, focus on the product and on the actual end user needs. Of course, keywords are essential but they must be the gateway to your focus.

Our minds think in pictures and if I was to say to you ‘burger’ your mind creates a picture of a sumptous ‘Double Mac’, our minds don’t see text immediately but always a picture, hence it is vitally important to create a clear picture in your blog which conveys not only what the blog is about but the benefits to the user. The more you focus the clearer the subject becomes and it magnifies out, so for instance our minds are not just thinking about the burger but perhaps a picture of a family entering Macdonalds sitting down together for the first time that day whilst sharing their experiences of the day, and at the same time enjoying a great meal together.

Do you see now how words can not only create a story but every picture tells a story. Writing is a skill which can be learnt by any of us and blog and article writing is no exception. Make sure that in your title you include keywords which will appear again in the first paragraph. However, Google doesn’t rate a page according to the number of keywords you repeatedly use – they must appear naturally and not stuck in here and there.

KEEP YOUR BLOG SIMPLE – simple is the buzz word these days, for instance, you very often hear the expression ‘at this moment of time’ It’s a lot easier just to say ‘now’ so you see we have condensed 5 words into 1. Don’t be geekie or techie or unecessarily confusing, wordy and complicated. Avoid using words that you would not normally use in conversation such as ‘extraneous’ ‘insinuate’ and others that you may be thinking of at this moment. In short your blog or article should be clear, focussed and defined and conveyed in a manner as if you were talking to your customer face to face. Yes, build confidence into your contact by allowing them to know details of who you are and what you do and why you do it.

Yes this is one of the ways to successful Internet Marketing, or as those of you who are familar with internet terms ‘learning to build your list’.

HOW TO USE YOUR BLOG TO BUILD YOUR LIST – gaining credibility for yourself and your product comes from the information you put into it, bringing people to your site to read it. Whenever a WordPress blog is published to the web the software automatically gives instructions to the search engines (they call this a ‘ping’) simply put, it informs the search engines that your blog has been updated and encourages the search engines to send out ‘spiders’ to have a look. The ‘spider’ will visit your site and will ‘crawl’ over it looking at the information on it. It then takes that information back to it’s database for storing. This means that whenever someone searches within that search engine for information which relates to your site the search engine will pull that information from it’s database and return it as a search result in it’s search engine rankings. What does this mean in practice? well the person looking for that information may see your search result information, click on it and visit your site. Therefore, the more information that relates to your topic that you put onto your blog the more often the search engine ‘spiders’ will visit it which in turn leads to more of your pages being ranked on the search engines and obviously more chance of visitors coming to your blog.

A blog post should be between 350 and 700 words making sure that your keywords in the title are within the first 60 words of your blog. To be really successful in driving traffic to your site you should be encouraged to write at least 3 blogs and 1 article each week and certainly when starting a new site, try and blog once a day. This is yet another reason why that we recommend that you choose a topic that you are passionate about. Once you get into the stride of writing your blogs on a regular basis, you can weave everyday circumstances and news into your blogging making them very readable and informative – perservere and it will reap great rewards and never, never give up!

Mervyn is a successful entrepreneur having sold thousands of products to the US Government.
A lifestyle Coach with a heart to help others succeed.
Discover how people JUST LIKE YOU are making a very healthy living online.
Claim your FREE copy of The Internet Marketing Success Guide now at =>
http://www.professional-internet-marketing.com

Successful product launches are a result of the research you have done to determine what a market wants, is willing to spend, and creating a product that meets a market’s needs. Researching and targeting a niche-a market specializing in one type of product or service-is critcal to the success of your business.

If you don’t already have a niche market in mind, one of the best ways to find one is to consider the things you’re already interested in – your own hobbies and activities. Think about the hobbies and interests of your friends and family, too – are there any niche markets on which you can build a web-based business? By thinking about what interests you, the amount of time it takes you to learn about a market can be significantly decreased. If you already know a lot (or at least more than the average person), then you’ll be able to get your business up and running much more quickly than if you had to start from scratch and take the time to get up to speed on a subject.

When you have identified some niches to target, you can use a number of websites to brainstorm and do your research for free. Most of the work has already been done for you, you simply need to know where to go and access the information you need to find the right niche for your business. One site you can check frequently to search for ideas and popular trends is at Google Zeitgeist (http://www.google.com/press/zeitgeist.html ). If there appears to be a particular hot topic make note of it. Another helpful Google site is the popular Google Keyword Tool. As you research keyword phrases and popular keywords you will find that most hot potential markets are very broad. You will find that as you brainstorm and research ideas for your online business, typically the first ideas you identify will be broad markets. It’s generally better to try to find market niches (or submarkets of the broader market) on which to build your business. Trying to compete with other businesses at a broad market level would probably require a substantial amount of time and effort, and financial resources as well.

When you are ready to start looking at sub-niches eBay Pulse site (http://pulse.ebay.com) is a great place to start. Select the category first (using the topics you’ve gathered from looking at the previous sites), then search for profitable sub-niches by selecting a sub-category. The best chance for success is if you are as specific as possible with your niche selection. Once you have some potential sub-niches to work with, you want to determine how much of a market exists for your product. It’s important to note that just because a sub-niche is popular doesn’t mean people spend money on it. Websites such as Amazon are useful to find out what currently exists for a sub-niche. If there appears to be a number of books written on your sub-niche, it increases the likelihood that a market is willing to spend money on your product. If you are trying to decide between two or more niches a great tool to use is Google Trends. When you enter your search terms, Google will compare each of your niches helping you find the one with the greatest market potential.

Continue to surf around the web exploring different possible market niches. This kind of research can help confirm that people are actually looking for the types of products you plan to sell (and are willing to spend money on them). This is a critical consideration when you’re determining in which market niche to launch your business. Once you have this process down, you’ll be able to do this very quickly…. After all time is money.

by Ivana Katz

“How do I get my website to come up on top of the search engines?” – That is one of the most frequently asked questions I get asked by clients.

The truth is, it’s not easy. With millions of websites on the internet right now and thousands being added each month, everyone is striving to do the same – to come up in the first spot (or on the first page).

In reality there are only 2 ways you can come up on top:

1. Set up a pay per click advertising campaign, such as Google Adwords
2. Optimise your website for keywords (also know as Search Engine Optimisation)

Keywords

Before you embark on either of these marketing methods, you need to understand about keywords.

Keywords or key phrases are the words that visitors type into a search engine to find a service or product. The best keywords are those that are commonly typed in by your potential customers, but which aren’t used much on your competitor’s websites. In other words, if you optimize your pages for keywords your potential customers use a lot, but your competitors haven’t thought of, you win. But here’s the catch…you’ll never get to know which are the best keywords for your website simply by guessing.

There are many tools you can use to find what keywords people are using, including Google’s Keyword Suggestion Tool.

If you are serious about finding the perfect keywords, I would recommend using a tool called Wordtracker – www.wordtracker.com. Through a series of simple steps, Wordtracker identifies the best keywords to use on each page of your website. Wordtracker’s suggestions are based on over 300 million keywords and phrases that people have used over the previous 90 days. (In other words, there is no “guessing” when you use Wordtracker. Everything is based on the keywords millions of people have actually typed into search engines.)

Best of all, their competitive analysis tool enables you to find those “best keywords” – the ones your potential customers use, but which your competitors don’t know about.

Once you have identified the best keywords, you can either run a pay per click marketing campaign or optimize your website for search engines.

Pay per click

Pay per click advertising is when an advertiser (you) pays for each qualified click that sends a search engine user to your web page. PPC requires you to bid on keywords or phrases that relate to your business. The best known pay per click services are Google AdWords and Overture. Generally you can bid from as little as a few cents per visitor. However, the more you bid the higher up in the search engine your advertisement will appear. Pay per click is a great way to deliver targeted and qualified visitors to your website at a very reasonable price.

It is a good idea to experiment with different PPC search engines to find the one that works best for you. In addition, you will need to spend time testing your keywords and ads.

Search Engine Optimisation

Search engines prefer to list sites that contain good content. In order to rank high you need to create a website that has maximum content and which uses lots of relevant keywords to your service and products.

Once you decide on the keywords, use them in

• (a) Your website’s domain name
• (b) The title of your page – This is displayed in the top bar of your browser window
• (c) The heading of your home page
• (d) The first paragraph of your home page
• (e) Meta tags – Keywords, page title, description
• (f) Titles of your graphics
• (g) Alternative (Alt) tags – These appear in place of images when the browser preferences are set for text only.

Whilst it is important to use keywords as much as possible, it is also important you use them only if they are relevant and do not sound awkward. If you spam your keywords you may be penalised or even banned by some search engines.

Another important thing to consider when trying to optimize your website for search engines is to have as many relevant links pointing back to your website from other complementary sites. This can be done through link exchanges or by writing articles/posts and submitting them to article directories or forums. Ensure you include your domain name at the end of each article/post.

If this all seems too overwhelming, you can employ the services of a Search engine optimization company, who will make your website’s content more search engine friendly.

Please remember, having your website listed at the top of the search engines is not the only way to promote your website. There are lots of other ways you can get visitors to your site for little or no money.

Editors Note: Do you need to get a website up in a short time? Check out HostGator for hosting and Build Your Site Online With Site Studio Template System! Easy to Use!

About the Author:

Ivana Katz of Websites 4 Small Business makes it easy for you to get your business on the internet. If you’re looking for a professional and affordable website designer, visit www.web4business.com.au and download a free website plan.
Article Source: ABC Article Directory | Articles |Submit Articles | Article Search Engine | Article Directory

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I have just uploaded the last few pages for the current phase of this website update. There are about 15 new pages on the site at this point. I will try to revisit the site soon to add even more content.

The history of this site is this. The site was originally developed because an acquaintance bid on a couple of sites on ebay and won the auction. He had no idea of the mechanics of the web or Internet Marketing. He bought into the line that he could own these ‘money making’ websites. I think that he has made some small change with his purchase, but probably not up to the level of the dream. I wanted to provide some information that might alert prospective buyers about some of the practices that go on on the web.

I  did not have much content on the site and there was really little reason for people to visit the site. Since the information that I had on the site was aimed at new hopeful Internet Marketers I decided to expand the scope of the site to include all who are thinking about building or owning a website. And so . . . The Website Basics section was born.

I originally considered just a few pages to cover the material, but one thing lead to another. As I was writing some of the content I would think of another topic that should be discussed and some other features that should be added to the site. So now, phase one of the re-purposing of this site is now on the web. Stop by the main site to see the update: Before You Buy a Website

This blog is now ‘do follow’ and uses KeywordLuv so leave an honest comment and get a backlink. I do have the blog set so that I manually authorize comments. Your quality comment will show up when I check it off. Thands

Some of the update is completed and on the web. I have added several pages of content and tweaked some other things. The problem with adding content is that there is always some other idea that pops into my mind as to other things that would be of value to the site.

There are several new items in the left nav pane. The items in the list that are not linked are items that I plan to write soon. I also redid the top and bottom nav bars and added some pages to both of them. I plan to submit the Keyword article to Ezine Articles for consideration. Check it out now on the main site: Before You Buy a Website