Don’t Just Take Our Word For It! Talk to any successful internet marketing experts who are ‘doing it online’ making money and I’ll bet you that 99.9% will tell you that article marketing is a key tool in their online promotional arsenal. So for us we’ll believe the people making money and follow that gold trail.

Articles are essential for all kinds of online marketing today. It’s sometimes difficult to measure how important they are your websites and online businesses in the short term because the real benefit of article marketing is achieved over time. Consider the viral impact, you post to directories over time visitors and other website owners use your articles as content for their own sites thereby spreading your exposure – how cool is that!

Content is King

Content is basically the absolute king of the internet, and the quality of your articles determines how much traffic gets to your site, how you are viewed in your niche and ultimately are you a trusted source of key information. In other words, it’s directly related to your profits. If you want to be successful online, you’ve got to fill your site with great articles and distribute them through the directories. And there are some simple ingredients that all must have.

Hey if you want to bake a cake for your kids you need the right ingredients yes? Well here’s the right MIX for your article marketing cake.

1st Ingredient – Keywords And Keyword Phrases

Your articles should always be written around keywords and keyword phrases. Everybody online is looking for something, and they’re entering these terms into the search engines. You should carefully choose keywords that get good traffic, have low competition and relate directly to your site and therefore your niche. Whatever you find to be the best for drawing your target customers to your site, use these keywords as the basis for your site’s articles. Use a mixture of topline, long and short tail keywords and phrases.

Actually, even more important than traffic or competition is relevance. It’s really important that the keywords you choose are directly related to your site. Otherwise they’ll find your site, realize it’s not what they were looking for, and click away. In other words, they’re totally useless. For example, if your keywords are related to auto parts, your site had better have some info on auto parts! There are lots of tools online (some are even free!) that you can use to help you determine which keywords are right for your site.

2nd Ingredient – Keyword Density

Once you’ve got the right keywords, you’ve got to know how to use them. This is where keyword density comes into play. You have to have a certain amount of keyword density in order for search engines to find you. Keyword density is shown as a percentage. It means what percent of the article is made up of keywords. For example, an article with 2 percent keyword density will have the keyword used twice for every 100 words.

Higher keyword density means more relevance to your niche, right? So you should use the keywords as much as possible! Well, not exactly. The truth is that finding the right keyword density is all about balance. The keywords should be used often, but not so much that it’s unnatural. The search engines consider content that is too dense to be spam. If you read content like this yourself, you can easily see why. Make sure to maintain a high enough density to get noticed by the search engines, but keep it sounding natural.

Start to use these 2 top tips in your articles and quite quickly you’ll see increases in traffic by doing so, but remember article marketing is not a ‘quick fix’, it takes time but then builds as your articles get syndicated all around the web.

Toby Russell, Internet Marketer, Publisher & Property Investor offers tried and tested methods to help you succeed on line. Get my FREE MP3 Download Interview With Top Internet Marketer & FREE 94 page Free Special Report -
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Before research commences, it is advantageous to recognise the different categories of keywords that are adopted for searches to distinguish exactly what the searcher is looking for. Depending on how far advanced the searcher is with their information gathering or why they are trying to source it in the first place, will determine the keywords that you should be using.

You can break down keywords into three distinct categories. First of all, there is the straight forward type used in searches that are in relation to a problem that the person wants fixed. In essence, they are searching for information that will provide them with a solution. And that is so valuable when discovering. When the wording “how to” is used it often identifies them as new to the subject matter and are willing to learn.

Continuing along from this, a second type of keyword is used when there is the need to source additional information to help attain further progress. These people have already taken action but require more info and knowledge to get to the next step. You will have to dig a bit deeper to get these keywords but they are invaluable as you will target part of your niche that is already “doing it”.

The specific search term used can often be “how to” where a simple answer is sought. As it involves a leisure activity, the target market will often be ready and willing to spend money to increase their involvement and enjoyment. And this is where you can really dominate your targeted niche market. A third category are the keywords used in relation to a hobby or pastime involving an interest or passion, often connected to a leisure activity.

It is so much easier undertaking keyword research when you yourself are able to talk the language of the niche. If it is your passion and interest, you could most likely write down a long list of keywords relating to your niche interest quite easily. You will understand the problems and difficulties experienced and know exactly what language to use to search for solutions. And that is invaluable when discovering how If you also have a similar interest in the chosen target niche as a hobby and where you have expertise, then it will be easier to target valuable keywords that you perhaps use every day.The skill of how to research keywords is vital to learn if you want to create, build and profit from your own niche internet business.

By following a plan of how to search, where to search and how to analysis the results, you will be far ahead of the vast majority who would like to have a successful internet based business but fail to make much progress.

There are several new items in the left nav pane. The items in the list that are not linked are items that I plan to write soon. I also redid the top and bottom nav bars and added some pages to both of them. I plan to submit the Keyword article to Ezine Articles for consideration. Check it out now on the main site: Before You Buy a Website