Five Ways To Enhance Your Website Link Building Skills

By Jon Allo

Search engine optimization, also known as SEO, plays a substantial part in how well your website ranks in search engines results and website link building is one of the key factors of SEO. Link building is the practice of getting links from other websites to your own. Search engines use links to crawl the web to find new web pages and to help identify how well a page should rank in their results. These five SEO link building tips will enable you to get your website to the top of the search results.

1. Don’t Use The Same Anchor Text All The Time.

Anchor text are the highlighted words that when clicked, will link to open a specific webpage. When working on your website link building, avoid using use the same anchor text over and over again on your webpages. The search engines consider this to be very suspicious particularly if your website is not getting very many links and then, out of the blue, you get a hundred or so links with the same exact anchor text.

2. Have Different Link Sources And Targets.

It is very unusual for a legitimate website to have a big percentage of its links all coming from the same place. You need get as many different types of incoming links from as many different places as you can. An excellent way to control this issue is with article marketing. In addition, to enhance your website linking building strategy, don’t just send all your external links to your homepage. Link to the other pages of your website and its inner content.

3. Check Where Your Links Come From.

Before you place a link on any page you can check if the website is indexed by typing the following in the Google search box: Info:SiteYouWantToLookup.com. Some people try and get links from as many possible websites as they can. If it is a bad page the link, at best, will be completely useless. At worst, it can cause search engine penalties when obtained in high quantities.

4. Reciprocal Links From Other Websites.

Reciprocal linking is where you link to another website and they link to you. Although Google typically ignores reciprocal links these days, reciprocal linking is still a useful website link building strategy when done right. It is especially useful when it’s used as an online business strategy to gain new website traffic.

5. Quantity Over Quality.

Quality links will get you superior search engine rankings almost every time. To do this generate good content and then submit it to social media sites. This will give you the opportunity to draw in your target audience and obtain good quality links that the search engines will like.

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