Beware of The Big Check
If you go to a sales page for an Internet Marketing program one of the items that is often displayed is a scan or screen shot of a check that the promoter of the site has received in connection with the offered program. Sometimes they give you a screen shot of an account page in support of the income from the offer.
There will usually be a largish figure on the instrument. This is intended to show you how much money you could be making if you will invest in the program. The promoter of the offer hopes that you will get so excited by the possibility that you will immediately sign on the dotted line.
These checks are more than likely real and represent the income that the promoter has produced from the program. Do these checks tell the whole story? Not exactly. There are two sides to the ledger. The check shows you the income side of the ledger, but not the expense side.
The expense side of the ledger is seldom mentioned in the online sales page. Expenses are a fact of life in business. One of the major expenses of any business is promotion. If the product offered is promoted by Pay Per Click advertising it is entirely possible that the PPC program cost more than the large amount shown on the check.
There are many ways to promote a website or offer on the Internet. One way to get a large amount of traffic and sales is to advertise with PPC advertising. There are many who have spent more on a promotion than the income that was yielded by the offer. While there are 'free' ways to promote on the Internet these usually require an investment of time. You need to keep in mind that 'time is money'.
When you evaluate an offer you need to think about several thing. Remember that those making a full time living on the Internet are committed to working at their 'job'.
- What is the potential income from the offer?
- What are the expenses involved in the program?
- Are you willing to send the time required to make this program work?
- Do you have the expertise to make the program work?
- Will you be committed to making the program work?
There are many good programs out there. An advantage to following one of these programs is that you may bypass a good portion of the learning curve. There is a certain amount of knowledge required to succeed in Internet Marketing. A good program will teach you the things that you need to know.
Remember, 'Give a man a fish and he will eat for a day, teach a man to fish and he will eat for a lifetime.'